Association Overview

The International Dairy·Deli·Bakery Association^™ (IDDBA) was founded in 1964. It has evolved over the years to reflect the changing scope of member needs in the dairy, deli, bakery and related industries.

IDDBA members meet the challenges of today's business world by exchanging information and ideas, participating in educational programs, and networking.

IDDBA helps its members (manufacturers, retailers, wholesalers, distributors, brokers, and many others) enhance their economic position by providing opportunities for professional dialogue, education, exchange of industry data and selling opportunities.

Dairy·Deli·Bake Seminar & Expo

Key Dates & Locations

IDDBA's annual seminar & expo features the finest in dairy, deli and bakery: new products, new suppliers, new contacts, new (and old) buyers, and new ideas. This conference rotates geographically around the U.S.

• Annual Dairy·Deli·Bake Seminar and Expo
• Prequalified Retailers and Wholesalers (Buyers and Merchandisers)
• Over 1500 Dairy, Deli, and Bakery Exhibits
• Upper Management Business Contacts
• Compelling, Professional Speakers
• Show & Sell Center Retail Merchandising Pavillion
• Cake Decorating Challenge
• Dairy, Deli, Bakery and Management Seminars

Awards

• IDDBA President's Award
• IDDBA Cake Decorating Challenge

Research / Trends Publications

• Battle of the Brands
  Winning the War in the Mind of the Consumer. This new IDDBA research study looks at the consumer and what works and doesn't work in terms of advertising and promotions.
• Boomers & Beyond: Marketing Food to the Over-Fifties
  Marketing Food to the Over-Fifties. The IDDBA commissioned a study of 1,000 U.S. consumers over age fifty in order to look at the purchase drivers affecting their buying decisions and shopping patterns.
• Consumers in the Bakery: Attitudes, Buying Behavior, Purchase Drivers & Consumers in the Deli: Attitudes, Buying Behavior, Purchase Drivers
  Who's your customer now? Do you need to know when, where, what, and why they buy? If so, these benchmark studies from IDDBA can tell you.
• Environmental Sustainability: The Power of Green
  This study highlights why and how companies can efficiently and effectively employ environmental sustainability initiatives by adopting the best business case practices associated with implementing these strategies and tactics.
• Foodservice Opportunities
  This IDDBA study looks at sit-down vs. take-out and time-of-day eating patterns in terms of format, product offering, promotions, marketing, and demographics of customers.
• Health & Wellness: The Purpose-Driven Consumer
  At almost 200 pages, this newest research report from IDDBA is a gold mine of information on consumer attitudes, buying behavior, and purchase patterns when it comes to a healthy diet and lifestyle.
• The Hispanic Consumer
  Hispanic preferences for brands, traditional food preferences and wish lists, where they shop, the influence of their cultures on food purchases, and attitudes and purchase patterns for bakery, deli and dairy items, etc.
• Innovation Trends, Attitudes, and Opportunities
  This study addresses innovation in relation to new shopper technologies, social media, new food trends, nutrition, and a host of other areas.
• The New Value Shopper
  IDDBA's The New Value Shopper explores the attitudes and behavior of The New Value Shopper, and is designed to provide your organization with useful tips on how best to capitalize on the new economy.
• The Sandwich Study
  Consumer Attitudes, Buying Behavior, and Purchase Drivers. This new IDDBA research study surveyed 1000 consumers, 200 retailers, and analyzes restaurant sandwich trends.
• Snacking Trends: A World of Opportunity
  IDDBA presents its newest original research, Snacking Trends: A World of Opportunity, to offer insights into the key trends shaping the market, the forces behind those trends, and what all this means for snack manufacturers and retailers.
• What's In Store (annual trends report)
  Examines industry trends and provides forecasting insight into today's deli, dairy, bakery and cheese centers.

Newsletters

• Dairy·Deli·Bake Wrap-Up (Quarterly Newsletter)
• Dairy·Deli·Bake Digest (Monthly Newsletter)
• IDDBA & YOU (Monthly E-newsletter)
• IDDBA Legis-Letter (Legislative Newsletter)

Management Resources

• Deli Random Weight UPC Item Numbering System
  Book includes category listings and an alphabetical cross-reference for a wide-array of deli products. Includes a computer disc with database and worksheet files.
• Bakery Variable Measure UPC Item Numbering System
  This book includes category listings and an alphabetical cross-reference for Bread Products and Sweet Goods.
• Who's Who in Dairy·Deli·Bakery
  IDDBA's membership directory. This resource, available only to members, features alphabetical, geographical and business classifications for member companies and contacts involved in the dairy, deli, and bakery industries.
• How to Open and Manage a Profitable Deli / Bakery Resource Lists

Video / Workbook Training Programs

• Service U Training Programs
  • Customer Service 101
    Short, entertaining video trains deli and bakery associates in customer service basics and serving multiple customers..
  • Suggestive Selling 101
    Short, entertaining video trains deli and bakery associates how to help customers make purchase decisions, make add-on sales, and the importance of sampling to the sales process.
  • Food Safety 101
    Short, entertaining video teaches bakery and deli associates food safety basics.
  • Cleanliness 101
    Short, entertaining video teaches bakery and deli associates the importance of department cleanliness and personal hygiene.
  • Cheese 101
    Short, entertaining video explains the four “hardness” categories of deli cheeses, explains why similar looking cheeses can vary in taste and price, and looks specifically at 16 popular cheese varieties.
  • Deli Meats 101
    Short, entertaining video provides the deli associate basic information on deli ham, turkey, and beef products.
  • Bakery Merchandising 101
    Short, entertaining video teaches bakery associates proven merchandising techniques.
• SuperSkills™
  • SuperSkills: Controlling Shrink™
    Shrink eats away at deli and bakery department net profits. This workbook and two instructor's Microsoft® Powerpoint® presentations help department managers, supervisors and associates gain awareness of shrink measurement and management.
  • Successful Demonstrations and Sampling
    Harold Lloyd, our spokesperson for our first SuperSkills™ training video, will show you why food demonstrations and sampling programs are two of the most successful ways to get customers to buy more.
  • Supercharge Your Freshness Image
    High standards of freshness deliver "Supercharged" sales. And a strong freshness corporate culture is a vital point of difference. In this program, Harold Lloyd teaches managers the four principles of a freshness image.

Customer & Prospect Lists

• The most up-to-date industry list of buyers, merchandisers, executives and professionals available.
  

Up-to-Date Web Site

• Read current IDDBA newsletters online.
• Current lists of IDDBA member companies, exhibitors, and attendees.
• Links to other industry sites of interest.
  (USDA, FDA, etc.)
• Links to member company home page sites.

Call IDDBA to order or for more information (608.310.5000), or visit Seminar & Exposition or the IDDBA Store.