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    Boomers & Beyond: Marketing Food to the Over-Fifties
What's in Store Trends Report
What's in Store Trends Report
Engaging the Evolving Shopper
Engaging the Evolving Shopper
Filling the Gap in Deli and Bakery
Filling the Gap in Deli and Bakery
Consumer Shopping Dynamics
Consumer Shopping Dynamics
Innovation Trends, Attitudes, And Opportunities
Innovation Trends, Attitudes, And Opportunities
Consumers in the Bakery
Consumers in the Bakery
Consumers in the Deli
Consumers in the Deli
The New Value Shopper
The New Value Shopper
Health & Wellness
Health & Wellness
Environmental Sustainability
Environmental Sustainability
Foodservice Opportunitites
Foodservice Opportunitites
Snacking Trends
Snacking Trends
The Sandwich Study
The Sandwich Study
Battle of the Brands
Battle of the Brands
Boomers & Beyond: Marketing Food to the Over-Fifties
Boomers & Beyond: Marketing Food to the Over-Fifties
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Table of Contents
Executive Summary
The Hispanic Consumer
The Hispanic Consumer
 

The reasons people do what they do and buy what they buy are the keys to understanding how to get them to buy more or to buy differently. Over time, these reasons change. The biggest change is in the over-fifty age group. Their health, physical activity, lifestyle, pocketbook, and attitude are key drivers. The IDDBA commissioned a study of 1,000 U.S. consumers over age fifty in order to look at the purchase drivers affecting their buying decisions and shopping patterns. Categories studied include:

  • physical vs. mental age
  • employment vs. retirement status
  • dietary and health considerations
  • marketing appeal and effectiveness
  • packaging size and ease of use
  • supermarket preferences
  • convenience issues
  • lifestyle attitudes

Thomas Opinion Research - 2001

Boomers and Beyond: Marketing Food to the Over-Fifties


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