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Tips, Hints, Rules & Entry Form
Three highly-skilled, creative supermarket cake decorators
will vie for top honors as they demonstrate their decorating skills and
creative talents in IDDBA's 18th Annual Cake Decorating Challenge.
The three-day contest (they're not judged on endurance, but that's certainly
a factor) begins with creating enough production cakes to fill an 7' bakery
case. Day Two is devoted to the creation of a wedding cake. Day Three
is a special "Decorator's Choice" theme event.
Contestants receive an all-expense paid trip to the show, gifts, trophies,
bragging rights, and publicity.
IDDBA returns all albums after judging is complete; albums are typically mailed back in late March.
Winning Photo Portfolio Suggestions
Contestants are chosen to compete based
on photos submitted for review. It's important
that the photos show variety, creativity, and consistent skills.
Use the following tips to select your photos/portfolio.
- Photograph cakes against a neutral background.
- Use a flash or good lighting in a natural, brightly lit room.
- If you are photographing cakes in a glass case, lift the glass.
- No polaroid pictures, please.
- No out-of-focus pictures, please.
- No color copy enlargements.
- If you print your photos on an ink-jet printer, make sure details
are still clear. Do not try to enlarge low-resolution digital
photographs.
- Try to photograph each cake from a two point perspective: complete
cake and close-up of cake detail.
- A portfolio should include a minimum of 50 cake photos. Make
sure to include one or more wedding cakes with close-ups of the
decorations and edging. Include a variety of special occasion
cakes, themed, and dessert cakes
- In addition to your 50+ cake photos, take pictures of cases
in your store to showcase your production ability and merchandising
talent.
- The judges are looking for creativity, good use of color, consistent
edgings, variety of techniques, and neatness.
- Ideal photos show the whole cake and a close-up of special details.
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Dairy-Deli-Bake 2013
June 2-4, 2013
Orange County
Convention Center
Orlando, Florida
Key Dates and Locations
June 1-3, 2014, Denver, CO
June 7-9, 2015, Atlanta, GA
June 5-7, 2016, Houston, TX
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Judging Tips
Each contestant will be judged on the appearance
and presentation of their finished cakes. The selection
committee is looking for:
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Artistic quality: the creativity, variety, arrangement,
balance, proportion, and visual impact of each cake.
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Color: the selection, development, and coordination
of colors.
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Lettering/Art/Design: The style and legibility
of any lettering/art/design on all cakes.
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Decorations: the appropriateness of the amount
of frosting or other decorations utilized in decorating the cakes.
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Icing appearance: the smoothness, texture, and
consistency of the overall icing surface.
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Technical quality: the skill in decoration, as
evidenced by preciseness and uniformity of borders, flowers, and other designs.
Mailing Tips: How to Ship Your Album to IDDBA
Scapbook Albums
If you already have an album that you continue to add photos to, you are welcome
to send that in. Please be aware, however, that screw-together scrapbooking
albums have a high probability of being damaged in transit. They tend to fall
apart and tear the edges of each sheet. They are not sturdy enough to be put
on UPS/USPS trucks and bounced around. If you do send in an album of this type
please package it carefully and snugly with bubble wrap and send it in a plain
cardboard box (not a branded Priority Mail or UPS box, as they cannot be re-used).
We will re-use your box and packing materials to return your album.
Putting Together a New Album
If you are putting together a new album for the competition please use a standard
8 ½ x 11 3-ring binder with a flexible cover or a flexible folder/report
cover with fasteners. Photos can be placed in divided sheet protectors or affixed
to paper and put in standard sheet protectors. These types of albums hold together
well and can be mailed and returned in standard size bubble envelopes. We don’t
need anything fancy; your cakes will speak for themselves.
Photo Books
Professionally photos books from Snapfish, iPhoto, etc. are fine but please
ensure that your photos are large enough for the committee to see the detail.
Remember to send in at least 50 photos (more is better).
Shipping Boxes
If you use a UPS, USPS, or FedEx box, please note that we cannot ship them
back to you in the same box. Reshipping in these boxes is not allowed by the
shippers. If you are worried about your album please send it in a plain cardboard
box with appropriate packing materials. We are happy to re-use your box and
packing materials whenever possible.
Please, please, please do not send loose photos.
Deadline for entries was February 14, 2013. |