Too often, businesses are all about one thing: business. With an eye ruthlessly fixed on the bottom line, businesses sometimes neglect to remember that the human capacity for enjoyment and fun can make for much better business climates than those in which an eye is invariably fixed on margins, overhead, and costs.

John Cleese, one of the most influential comic writers and actors of the past 40 years, shows you how an element of creativity in the business world can reap untold dividends. From recruitment, training, and retaining employees to better and more enjoyable customer service, he's focused on helping businesses innovate and accommodate change. John was a co-founder of the groundbreaking and influential British television comedy, "Monty Python's Flying Circus".

His Cheese Shop sketch is one of the most-watched and hilarious presentations on product and customer service (or lack thereof). It's a classic in the world of food and comedy. He has written two best-selling books on psychology, appeared in numerous films, and runs Video Arts, a company that produces management and training films. Cleese's humorous presentations help businesses understand the difference between successful customer service and what can happen when it goes horribly awry.