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    Consumers in the Bakery: Attitudes, Buying Behavior, & Purchase Drivers
What's in Store Trends Report
What's in Store Trends Report
Engaging the Evolving Shopper
Engaging the Evolving Shopper
Filling the Gap in Deli and Bakery
Filling the Gap in Deli and Bakery
Consumer Shopping Dynamics
Consumer Shopping Dynamics
Innovation Trends, Attitudes, And Opportunities
Innovation Trends, Attitudes, And Opportunities
Consumers in the Bakery
Consumers in the Bakery
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Table of Contents
Executive Summary
Consumers in the Deli
Consumers in the Deli
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Table of Contents
Executive Summary
The New Value Shopper
The New Value Shopper
Health & Wellness
Health & Wellness
Environmental Sustainability
Environmental Sustainability
Foodservice Opportunities
Foodservice Opportunities
Snacking Trends
Snacking Trends
The Sandwich Study
The Sandwich Study
Battle of the Brands
Battle of the Brands
Boomers & Beyond
Boomers & Beyond
The Hispanic Consumer
The Hispanic Consumer
 

IDDBA hired Thomas Opinion Research to survey 4,000 consumers to learn what they were buying, how much, and why. We compared the results with studies that were done five, ten, and fifteen years ago. This benchmark study lets us determine how much is actually a change in eating behavior or taste and how much is influenced by economic factors. The bakery consumer survey identified the top ten reasons that influence their eating behavior and purchase decisions.

The top ten reasons can be grouped into similar categories: Price, freshness, food safety, variety, service, and value. The difference is in how the consumers are expressing themselves. Start by taking a closer look at their word choices. It's not just what they want, it's what they want and what we have to do to get them to buy it. Consumers are not being passive. They're very vocal and they're feeling empowered.

Thomas Opinion Research - 2010

Consumers in the Bakery:
Attitudes, Buying Behavior, & Purchase Drivers


Buy Now!




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