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    Culinary Concierge: Engaging Millennials Through Meals
What's in Store Trends Report
What's in Store Trends Report
Snacking Opportunities
Snacking Opportunities
Culinary Concierge: Engaging Millennials Through Meals
Culinary Concierge: Engaging Millennials Through Meals
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Online Grocery Business Models
Online Grocery Business Models
Digital Merchandising for Deli and Bakery
Digital Merchandising for Deli and Bakery
The High Stakes of Food Safety
The High Stakes of Food Safety
Total Store Connectivity
Total Store Connectivity
Menu Calorie Labeling Compliance
Menu Calorie Labeling Compliance
Engaging the Evolving Shopper
Engaging the Evolving Shopper
Filling the Gap in Deli and Bakery
Filling the Gap in Deli and Bakery
Consumer Shopping Dynamics
Consumer Shopping Dynamics
Innovation Trends, Attitudes, And Opportunities
Innovation Trends, Attitudes, And Opportunities

 

Millennials are important retail perishable food shoppers. This research looked specifically at better understanding this generation's needs around culinary assistance and inspiration, and tested the appeal and relevance of seven "personal chef services" developed by the Show & Sell meals team.

The white paper and the Show & Sell Culinary Concierge displays showed how to build relationships with Gen Y through relevant messaging around meal inspiration, teaching, easy prep solutions, and saving money.

As a digitally-literate generation, these shoppers aren’t recognizing grocers' fresh prepared foods as even playing in this realm—which opens a tremendous opportunity for development in this white space.

 

The Hartman Group/IDDBA - 2015

Culinary Concierge Report

 

Chef Chris Koch and Alan Hiebert present at Dairy-Deli-Bake Seminar & Expo


Millennials purchase prepared foods from the supermarket more than their Boomer counterparts. They want convenient meal options, and they're willing to pay for the convenience. Having grown up with social media and easy access to anything they want to know, however, Millennials are interested in trying new and exciting things (and they have a low tolerance for empty claims). Whose perspective do Millennial shoppers want for inspiration? The supermarket chef!

Chef Chris Koch, Executive Chef, Cooking or Whatever, and Alan Hiebert, Sr. Education Coordinator, IDDBA present some of the ways the Show & Sell team has used IDDBA research to combine inspiration and convenience through the Culinary Concierge.

 

For more Culinary Concierge concepts and merchandising ideas, visit our Show & Sell Center.

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