Millennials are important retail perishable food shoppers. This research looked specifically at better understanding this generation's needs around culinary assistance and inspiration, and tested the appeal and relevance of seven "personal chef services" developed by the Show & Sell meals team.
The white paper and the Show & Sell Culinary Concierge displays showed how to build relationships with Gen Y through relevant messaging around meal inspiration, teaching, easy prep solutions, and saving money.
As a digitally-literate generation, these shoppers aren’t recognizing grocers' fresh prepared foods as even playing in this realm—which opens a tremendous opportunity for development in this white space.
The Hartman Group/IDDBA - 2015