IDDBA's research shows how retailers can "fill the gaps" and drive customer visits, increase sales, and boost shopper satisfaction. These gaps are sometimes called "white space opportunities" – areas where new ideas and trends from other channels or leading retailers can be applied to yield the desired growth impact to the in-store deli and bakery.
The study covers experiential marketing, thematic displays, freshness, premium and gourmet items, menu boards, nutritional information, signage, private label, regional/national brands, and premium store brands. Other topics include trending deli and bakery products, healthy options, ethnic flavors, handheld foods, and dietary concerns.
Datassential - 2013