In today's economy, food marketers are crossing traditional boundaries to seek new customers or to get existing customers to buy more. Just as foodservice formats are moving into supermarket operations looking for customers, so are supermarkets looking into foodservice areas to increase their customer base. The IDDBA commissioned Datassential Research, Inc. to conduct a study to help us understand what and why consumers buy from various foodservice formats and how we might tap into these areas.

Datassential - 2006