Malcolm Gladwell has an incomparable gift for generating value by interpreting groundbreaking research in psychology, sociology, and neurology and applying it to business. He is the author of two best-selling books. His first book, The Tipping Point, offers a unique perspective on how and why change happens and describes tools for creating positive epidemics of ideas and behavior. His second book, Blink: The Power of Thinking Without Thinking, shows us how our unconscious mind decides lots of important things for us without our knowledge and explores ways that we can improve our decision-making abilities.

This presentation is about change: why change happens as quickly and unexpectedly as it often does, and how to recognize trends and activities that predict tipping points. These tipping points often are just ideas, behavior, messages, or products that, while individually interesting, can create avalanches when combined. Understanding how such social epidemics work can help us make our own business strategies more effective.