"Shopper marketing" has enjoyed a lot of attention in the industry as retailers and manufacturers fight to differentiate their brands at the point of sale. But the fact is – savvy marketers have been applying the principles of shopper marketing for a decade or more. Today's innovators are thinking about how to transform shoppers into buyers – by thinking like them.

Dr. Christopher Gray, Vice President of Shopper Psychology, Saatchi & Saatchi X, delves deep into the minds of consumers to better understand the motivations and influences that shape their attitudes, decision-making, and purchase behaviors.

Dr. Gray will challenge you to think differently about how to attract, engage, and motivate your customers and ultimately how to influence them to buy. At the center of Dr. Gray's philosophy is the belief that to win with shoppers, companies and brands must move beyond spreadsheets of data and develop relationships with their customers to truly understand the motivations and influences that shape their perceptions, decision-making, and purchase behaviors.

In this session, you'll see innovative approaches, strategic models, and case examples that will help you win her wallet by meeting her mind.