With such a rapidly growing interest in healthful foods, it's crucial for dairy, deli, and bakery staff to understand the impact that this trend can have on their companies and departments. That's where IDDBA's study, Health & Wellness: The Purpose-Driven Consumer, steps in.

For this study, IDDBA commissioned Sloan Trends, Inc., to do a national survey about the role that health concerns play in consumer purchases, especially in the dairy, deli, and bakery departments. The results appear along with an extensive review of the healthy foods marketplace.

Health & Wellness: The Purpose-Driven Consumer identifies trends while providing insight into how changing attitudes about food and health will shape the marketplace.

Sloan Trends - 2008