The report shows:

• Hispanic preferences for brands (national, Hispanic, and store brands), traditional food preferences and wish lists.
• Where they shop (American-style supermarkets, Hispanic markets, specialty shops).
• The influence of their culture on food purchases, and attitudes and purchase patterns for bakery, deli, and dairy items, etc.

The demographic data includes country of origin, generational data, family size, income, employment status, geographic location, etc.

Thomas Opinion Research - 2000