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IDDBA Cast - Merchandising

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Sampling Food Sells Food (Running Time: 4:44)
Harold Lloyd, president of Harold Lloyd Associates and 30-year retail veteran, talks about the importance of food demonstrations and sampling programs in stores and how presenting new tastes and ideas to customers leads to profit for the store.

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STEPS to Successful Food Sampling
(Running Time: 5:15)
Harold Lloyd, president of Harold Lloyd Associates and 30-year retail veteran, presents four simple steps to memorable tasting events and successful sampling programs.

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