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    IDDBA Cast - Merchandising / Promotions
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Merchandising Dairy in the Service Cheese Case
(Running Time: 3:25)
We explore some ways to help your service cheese department provide convenient options for customers looking to incorporate cheese and butter components into their next meal. Let the creative juices flow in your store!

Direct Download
for Windows Media Player, QuickTime or iTunes


Successful Cross-Merchandising
(Running Time: 8:18)
Retailers have many tools at their disposal to turn simple product promotions into promising returns. In this video, we explore four important characteristics of successful cross-merchandising. Cross-merchandising with helpful displays, timely events, and knowledgeable employees or experts, can really help shine the spotlight on your department giving you the sales you need while giving customers the experience they desire, and that's a success for everyone.

Direct Download
for Windows Media Player, QuickTime or iTunes


Sampling Food Sells Food
(Running Time: 4:44)
Harold Lloyd, president of Harold Lloyd Presents and 30-year retail veteran, talks about the importance of food demonstrations and sampling programs in stores and how presenting new tastes and ideas to customers leads to profit for the store.

Direct Downloads:

for Windows Media Player         
for QuickTime or iTunes


A Guide to Pairing Foods (Running Time: 8:25)
When customers buy a product like meat, cheese, bread, or even cake, they probably aren't planning to eat it by itself. Associates can ring up more sales by helping customers find additional products that pair well with their selections. Dave Leonhardi of the Wisconsin Milk Marketing Board explains how to find good matches.

Direct Downloads:

for Windows Media Player          for QuickTime or iTunes


STEPS to Successful Food Sampling (Running Time: 5:15)
Harold Lloyd, president of Harold Lloyd Associates and 30-year retail veteran, presents four simple steps to memorable tasting events and successful sampling programs.

Direct Downloads:

for Windows Media Player          for QuickTime or iTunes

 

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