Scouting out that hot new product or package or service is a challenge under the best of conditions. And when you're faced with the thousands of new product introductions that hit supermarket shelves every year, it becomes an even greater challenge.

Buyers and merchandisers who attend the IDDBA show get an intense, all encompassing look at these new products — all in one place and at one time. Hundreds of new products were introduced at last year's show. Attendees get a handy check-list (for targeting specific exhibits), a display that previews selected products, and the opportunity to do aisle-by-aisle taste testing.