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New Product Showcase
| Scouting out that hot new product or
package or service is a challenge under
the best of conditions. And when you're
faced with the thousands of new product
introductions that hit supermarket shelves
every year, it becomes an even greater
challenge.
Buyers and merchandisers who attend
the IDDBA show get an intense, all encompassing
look at these new
products — all in one place and at one
time. Hundreds of new products were
introduced at last year's show. Attendees
get a handy check-list (for targeting
specific exhibits), a display that previews
selected products, and the opportunity to
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