In today's uncertain economic climate, we're faced with increased unemployment, foreclosures, loss of investments, and other financial distress. We are all looking for ways to leverage our business, keep and satisfy our customers, and come to terms with unsettling changes. IDDBA's The New Value Shopper is here to help. As we seek solutions, we have to look at the mindset of today's consumer and to understand the pressures, psychological drivers, and behaviors that are influencing their shopping and buying decisions. IDDBA commissioned Datassential to do an in-depth study of 3,500 consumers. The result of that extensive survey is The New Value Shopper.

Datassential - 2009