Questions? IDDBA has the Answers

NEWS FROM IDDBA

For Immediate Release
For more information contact Jessica Hughes
(jhughes@iddba.org or 608.310.5000

January 19, 2010

Madison, WI —IDDBA is the essential resource for dairy, deli, and bakery professionals. IDDBA commissions original research, purchases data, maintains a library, and tracks hundreds of news sources to bring important industry information to our readers. Annually, IDDBA produces a research book on a timely topic and a trends report called What's in Store. Check out our newest titles below.

What's in Store 2010 is our annual "numbers book" for dairy, deli, bakery, cheese, and foodservice data. It tracks product movement, sales growth, department trends, consumer trends, lifestyles, bio-technology, and historical data. It is essential for marketing, sales presentations, and category research.

As we seek solutions in today's uncertain economic climate, we have to look at the mindset of today's consumer and understand the pressures, psychological drivers, and behaviors that are influencing their shopping and buying decisions. IDDBA commissioned Datassential to do an in-depth study of 3,500 consumers. The result of that extensive survey is IDDBA's newest research project, The New Value Shopper.

For Health & Wellness: The Purpose-Driven Consumer, IDDBA commissioned Sloan Trends, Inc., to do a national survey about the role that health concerns play in consumer purchases, especially in the dairy, deli, and bakery departments. The results appear along with an extensive review of the healthy foods marketplace.

IDDBA offers an extensive collection of research, training and educational resources. To order these or any of IDDBA's other materials go to www.iddba.org or call us at 608-310-5000. Member discounts available.

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Information on IDDBA's research, education, and other industry activities is also available on its Web site, www.iddba.org, or by calling 608.310.5000. Now in its 46th year, IDDBA specializes in promoting the dairy, deli, cheese, and bakery industries. Member companies enjoy many benefits and services including the annual seminar and expo, leading-edge research, video and computer-based training programs, management tools, an annual trends report, and a member directory of key industry contacts.