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IDDBA's Environmental Sustainability:
The Power of Green Available Now
For Immediate Release
Madison, WI, November 7, 2007 —
The International Dairy-Deli-Bakery Association's™ (IDDBA)
newest research, Environmental Sustainability: The Power of Green,
investigates the environmental issues we are facing and how "going
green" is not only noble, it's also profitable. Conducted
for IDDBA by Willard Bishop, LLC, the study is designed to help
educate, encourage, and guide retailers, manufacturers, and suppliers
to embrace environmentally-responsible and profitable actions.
It is becoming increasingly evident that governments, businesses,
and the general public are beginning to respond to the urgent need
for action around global warming and the depletion of our natural
resources. It's also becoming clear that we're facing
an environmental crisis, and future generations will have to pay
for our failure to act to reduce pollution levels and ensure our
natural resources.
Despite the large, complex environmental issues, many companies
are taking steps to address them, and in so doing are able to generate
a positive return on investment. Technologies that enable sustainable
business practices are providing rapid payback while improving efficiency
and reducing costs. Progressive methods of energy production have
reached critical mass and achieved economies of scale, making them
increasingly competitive with fossil-based fuels—especially
as oil prices continue to rise. The government is giving businesses
tax breaks and incentives to run their operations with environmental
sustainability in mind.
Consumers are on board with the sustainability movement. High gas
prices at the pump, Al Gore's An Inconvenient Truth,
and media images of starving polar bears on melting ice caps have
made the issue top of mind. Furthermore, evidence shows that consumers
will support companies that want to become part of the solution
rather than remaining part of the problem.
The study features leading manufacturers, suppliers, and retailers
and their innovative "green" initiatives. These case
examples show how any size company, in virtually any category, can
practice environmental sustainability and benefit from these efforts.
These companies view sustainability not only as a business opportunity,
but also as the cornerstone of top-line business growth resulting
from new and larger markets and stronger ties to customers.
Step by step, the study will guide businesses in starting their
own sustainability programs. Several tools are included to help
determine your company's current position and goals. With
the purchase of the report you will have access to the online IDDBA
Environmental Sustainability ROI Calculator. This user-friendly
PC-based tool can be used to determine the net impact of implementing
sustainability initiatives. An extensive listing of valuable resources
uncovered during the research of this report is also included.
The full report is available from IDDBA. The cost is $395 for members
and $795 for non-members, plus shipping and handling. For more
information, or to order, call the IDDBA Education Department at
608.310.5000 or visit the Web site, www.iddba.org.
Information on IDDBA's Dairy-Deli-Bake '08, research,
education, and other industry activities is also available on the
Web site, www.iddba.org, or by calling 608.310.5000. Now in its
44th year, IDDBA specializes in promoting the dairy, deli, cheese,
and bakery industries. Member companies enjoy many benefits and
services including the annual seminar and expo, leading-edge research,
video and CD-ROM training programs, management tools, an annual
trends report, and a member directory of key industry contacts.
Jessica Hughes, Communications Coordinator
International Dairy-Deli-Bakery Association (IDDBA)
636 Science Drive, Madison, WI 53711-1073
PO Box 5528, Madison, WI 53705-0528
Tel: 608.310.5000 Fax: 608.238.6330
jhughes@iddba.org
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