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IDDBA's What's in Store 2010 Reports Lifestyle Trends
NEWS FROM IDDBA
For Immediate Release
For more information, contact Jessica Hughes
E-mail: jhughes@iddba.org; Phone: 608.310.5000
January 5, 2010
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Madison, WI — Clearly, the biggest impact on consumer
lifestyles these days continues to be the stressed economy. Consumers' approach
to buying food is shifting as they try to save money on grocery and restaurant
purchases. At the same time, some are switching to more healthful foods in hopes
of saving on health care costs. Consumer shopping trends with the most impact
in the next five years will be the demand for low prices, health and wellbeing,
convenience, sustainability, and food safety and quality, according to What's
in Store 2010, the trends report from the International Dairy-Deli-Bakery
Association™ (IDDBA).
World Consumption Slowing
The current economic recession has created a domestic and global realignment
unlike we've seen in many decades. World consumption is slowing—especially in
developed countries—due to a shift from consumption to savings. To differentiate
products, the focus will be on real value, not perceived value.
Consumer Buying Power
U.S. buying power is estimated at $10.7 trillion for 2008 and projected to $14
trillion for 2013. The approximately 76 million Baby Boomers have an estimated
buying power of over $2 trillion. But with the economic downturn, we're seeing
a shift from a trade-up culture to a trade-off culture.
Changes in Shopper Behavior
Key food shopper behaviors in the new economy include advance preparation to
determine best value, comparing unit prices, limiting purchases of premium products,
and moving to store brands for a better price. Surveys across the board show
that consumers are eating more at home.
Health and Wellness Still a Concern
If current trends continue, 86% of the adult American population will be overweight
or obese by 2030. Childhood obesity rates are expected to hit 40% by 2012. In
Europe today, it's 35%. But many consumers are heeding medical advice and paying
closer attention to their diets. Health and wellness will be a significant driver
of consumer behavior for the next decade. The most sought after package health
claims are whole grains, high fiber, low-fat, low sodium, absence of trans fats,
and low sugar. Consumers also want products with antioxidants, dietary fiber,
omega-3, and probiotics.
What's in Store 2010 details consumer and industry trends
affecting the dairy case, cheese case, bakery, deli, and foodservice supermarket
departments. Its 165 tables, developed in cooperation with leading industry
firms and associations, include department sales, per capita consumption, consumer
preferences, and random-weight, UPC, and private label sales data. The full
report is available from IDDBA. The cost is $99 for IDDBA members and $399 for
non-members, plus shipping and handling. Purchasers of the report also gain
on-line access to quarterly random weight sales data throughout the year. For
more information, or to order, call the IDDBA Education Department at 608-310-5000
or visit the organization's Web site, www.iddba.org. site, www.iddba.org.
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Information on IDDBA's research, education, and other industry
activities is also available on its Web site, www.iddba.org, or by calling 608.310.5000.
Now in its 46th year, IDDBA specializes in promoting the dairy, deli, cheese,
and bakery industries. Member companies enjoy many benefits and services including
the annual seminar and expo, leading-edge research, video and computer-based
training programs, management tools, an annual trends report, and a member directory
of key industry contacts.
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