IDDBA produces original consumer and related research. With over 27 years of creditable reporting, our What's in Store annual trends report has become an essential, highly-touted dairy-deli-bake industry trends resource.

IDDBA's What's in Store annual trends report provides facts and figures on the latest dairy, deli, bakery, cheese, biofoods, and retail technology.	IDDBA's Consumer Shopping Dynamics: The Decision Tree highlights tactics and strategies to convert bystanders to purchase participants. Your customers are looking for a reason to buy, so give them one – or ten!
IDDBA's Innovation Trends, Attitudes, and Opportunities addresses innovation in relation to new shopper technologies, social media, new food trends, nutrition, and a host of other areas.	Who's your customer now? Do you need to know when, where, what, and why they buy? If so, the benchmark study Consumers in the Bakery from IDDBA can tell you.
Who's your customer now? Do you need to know when, where, what, and why they buy? If so, the benchmark study Consumers in the Deli from IDDBA can tell you.	IDDBA's The New Value Shopper explores the attitudes and behavior of The New Value Shopper, and is designed to provide your organization with useful tips on how best to capitalize on the new economy.
At almost 200 pages, IDDBA's Health & Wellness is a gold mine of information on consumer attitudes, buying behavior, and purchase patterns when it comes to a healthy diet and lifestyle.	IDDBA's Environmental Sustainability highlights why and how companies can efficiently and effectively employ environmental sustainability initiatives by adopting the best business case practices associated with implementing these strategies and tactics.
IDDBA's Foodservice Opportunities looks at sit-down vs. take-out and time-of-day eating patterns in terms of format, product offering, promotions, marketing, and demographics of customers.	IDDBA's original research, Snacking Trends: A World of Opportunity, offers insights into the key trends shaping the market, the forces behind those trends, and what all this means for snack manufacturers and retailers.
IDDBA's The Sandwich Study surveyed 1000 consumers, 200 retailers, and analyzes restaurant sandwich trends.	IDDBA's Battle of the Brands looks at the consumer and what works and doesn't work in terms of advertising and promotions.
The IDDBA commissioned a study of 1,000 U.S. consumers over age fifty in order to look at the purchase drivers affecting their buying decisions and shopping patterns in IDDBA's Boomers & Beyond.	IDDBA's The Hispanic Consumer looks at hispanic preferences for brands, traditional food preferences and wish lists, where they shop, the influence of their cultures on food purchases, and attitudes and purchase patterns for bakery, deli and dairy items, etc.