If you've ever wondered what your competition is doing or how consumers feel about sandwiches, now's your chance to find out. The original research study from IDDBA surveyed 1000 consumers, 200 retailers, and analyzes restaurant sandwich trends. In addition, data from Crest-NPD includes consumer panel profile data on sandwich purchases and preferences.
The study looks at:
Both restaurant and supermarket data are analyzed against demographic information. Purchase frequency of additional items such as beverages, soups, salty snacks, and desserts are also included.
Thomas Opinion Research - 2003