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    The Sandwich Study:
Consumer Attitudes, Buying Behavior, and Purchase Drivers
What's in Store Trends Report
What's in Store Trends Report
Engaging the Evolving Shopper
Engaging the Evolving Shopper
Filling the Gap in Deli and Bakery
Filling the Gap in Deli and Bakery
Consumer Shopping Dynamics
Consumer Shopping Dynamics
Innovation Trends, Attitudes, And Opportunities
Innovation Trends, Attitudes, And Opportunities
Consumers in the Bakery
Consumers in the Bakery
Consumers in the Deli
Consumers in the Deli
The New Value Shopper
The New Value Shopper
Health & Wellness
Health & Wellness
Environmental Sustainability
Environmental Sustainability
Foodservice Opportunities
Foodservice Opportunities
Snacking Trends
Snacking Trends
The Sandwich Study
The Sandwich Study
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Table of Contents
Executive Summary
Battle of the Brands
Battle of the Brands
Boomers & Beyond
Boomers & Beyond
The Hispanic Consumer
The Hispanic Consumer
 

If you've ever wondered what your competition is doing or how consumers feel about sandwiches, now's your chance to find out. The original research study from IDDBA surveyed 1000 consumers, 200 retailers, and analyzes restaurant sandwich trends. In addition, data from Crest-NPD includes consumer panel profile data on sandwich purchases and preferences.

The study looks at:

  • bread and ingredient preferences
  • eating occasions
  • purchase price
  • purchase frequency
  • purchase location

Both restaurant and supermarket data are analyzed against demographic information. Purchase frequency of additional items such as beverages, soups, salty snacks, and desserts are also included.

Thomas Opinion Research - 2003

The Sandwich Study


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