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Show & Sell Center
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Dairy-Deli-Bake Seminar and Expo

 

IDDBA's Show & Sell Center is a 10,000 sq. ft. model store in the heart of the Dairy-Deli-Bake Seminar & Expo. The Center is a hub of activity featuring innovative merchandising, live demonstrations, and new this year, the Show & Sell Workshop.  All this makes the Show & Sell Center a destination on the show floor.

Retail attendees visit Show & Sell for:

  • Innovative displays and concepts
  • Actionable ideas
  • Best-of-class merchandising

Exhibitors sponsor Show & Sell to:

  • Increase brand exposure
  • Position their products in innovative displays
  • Present their products in best-of-class merchandising

The Show & Sell Center also includes the IDDBA Cake Decorating Challenge. Three supermarket decorators are selected to compete in a three-day challenge featuring production cakes, wedding cakes, and three specialty cakes (special occasion, IDDBA show theme, and decorator's choice.)

Show & Sell Workshops

For the first time, at Dairy-Deli-Bake Seminar & Expo in the Georgia World Congress Center in Atlanta, we offered up-close and personal TED-talk type workshops in the Show & Sell Center in addition to our impressive mainstage presentations.

Click on the links below to see examples from our 2015 Atlanta Show & Sell Center.

2015 Show & Sell Center Overview
2015 Bake to the Future
2015 Cake Walk
2015 Culinary Concierge
2015 Destination Deli
2015 Simply Cheese
2015 Concept Sampling
2015 Workshop Speakers
2015 Cases, Merchandising, & Equipment
2015 Dry Display
2015 Packaging

 

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