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Show & Sell - Teach & Tell
Teach an employee, tell a customer, and tap into profits. "Teach and Tell" works with customers and employees.
If you teach them about your products, your business,
and your philosophy, they'll tell others. Word-of-mouth
marketing works on multiple levels.
Benjamin Franklin said, "Tell me and I forget. Teach me
and I remember. Involve me and I learn." And that's what
the IDDBA Show & Sell Merchandisers do.
They seek out new ideas and products, create
merchandising programs, and teach retailers how
to use these concepts to sell more products and
satisfy customers. We teach by example. From how-to
instructions, to idea sheets, to photos of finished
produc ts, we're there to show you how to do it yourself.
The IDDBA's Show & Sell Center is an idea center that
focuses on four areas: meals, deli, cheese, and bakery.
It's put together by industry volunteers who seek new
ideas and concepts that will help you sell more product.
Check out merchandising ideas from the
June 5-7, 2011
Dairy-Deli-Bake,
Anaheim, CA
Bakery * * * * Cheese * * * * Deli * * * * Meals |
Consumers choose the store they shop, the products
they buy, the meals they cook (or don't cook), and
the money they spend. We can help consumers make
good choices by sharing what we learn with them. Here
are just a few of the ideas and strategies that will be
demonstrated on the expo floor and in the Show & Sell
Center.
- Wellthy Eating. Diets are out, healthy eating is in as
consumers embrace the idea that eating well is the key
to better health and longevity across all age groups.
- Food that Moves. Food mobility takes on new meaning as consumers rely on mobile devices for meal
planning, purchasing, recipes, and price comparisons.
Smart phone apps offer instant discounts, advance
ordering, and delivery. It's not just fast food, it's fast
marketing.
- Cross-Cuisine. Consumers are open and willing to try
new taste combinations and unusual food links. Ethnic
dishes that jump countries and cultures are seeing
new growth along with long-time favorites like Italian,
Mexican, and Asian.
- Art and Hearth. Artisan foods are finding a new
appreciation by home cooks (including men, teens,
and children) who are adding a touch of pizzazz to their
menus and entertainment. Men are no longer relegated
to the grill – they're very much at home on the range.
The economic woes that sent families back to the dinner
table have shifted focus to family night and more home
cooking and dining.
- My Way. Consumers want to know where their food
came from and how it was grown. Some are growing
their own, preserving their own, and doing their own
butchering. Natural, organic, and locavore trends will
continue to gain ground.
- Right-Sized. When it comes to satisfying your sweet
tooth, a treat can be bite-sized or family-sized. And,
while the size doesn't matter, the taste does – it must be
sinfully delicious. Consumers are making dietary trade-offs
that allow them to indulge but not bulge.
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Exhibitors Only!
Click here for a Show &
Sell Sponsorship Opportunity Application |
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Actionable Take-Home Ideas To Use Today
Retail buyers and merchandisers are constantly
searching out new ideas, new products, and new trends
that can be shared with their customers. "Immediate" and "actionable" are the watch words. That's why we
encourage attendees to bring their cameras and also
why we provide a Photo CD of the best ideas after
the show. The combination of strong visuals from
the hundreds of creative merchandising displays, the
planned themes, and the take-home Resource Book
and handouts deliver a blueprint for creating strong,
customer-oriented displays that sell product.
SHOW & SELL is half of the equation. The other half
is TEACH & TELL. Our world class merchandisers are
focusing on teaching you how to deliver the concepts
by telling you how they were conceived, designed, and
executed. Stop by the Show & Sell Center to browse,
take a few photos, or to talk to our merchandisers.
There's always time for a little Teach & Tell.
Photo Op
Unless you take a photograph or video (and we
encourage you to do both in this unique idea center), the
chances are you'll miss something. The combination of
your pictures with our idea starters and tip sheets means
that you won't have to rely on your memory or notes.
We want you to be successful in taking home deliverable
ideas that can impact your own operation immediately.
In fact, with the advent of camera phones, many of our
buyers and merchandisers email the best ideas home
the minute they see them. That's action. That's instant
success. So, bring your camcorders and your cameras
to capture all of the hundreds of actionable ideas that
you'll see in the Show & Sell Merchandising Center.
FREE PHOTO CD. If you stop by the Show & Sell
Center, you can sign up for a FREE photo CD that
highlights the exciting displays and merchandising ideas.
It's FREE, but you have to sign up in person.
Show & Sell Center 2011 Merchandisers
The following dedicated and enthusiastic professionals volunteer their time and creative talents to create the perishable
displays that comprise the Show & Sell Center Merchandising Pavilion.
The displays, created by retailers, for retailers, highlight new products,
merchandising, and customer attractions. The volunteers are:
JoAnn Alm, Nash-Finch Co.; Bill Ange, Hubert Company; Marna Baer, CSM Bakery Products NA, Inc.; Sabrina Bateman, Flavor Right Foods Group; Dave Beccaccio, Hubert Company; Ellen Bianchi, Marketplace Foods; Sue Bosse, Wisconsin Milk Marketing Board, Inc.; Paul D. Brumback, Ball’s Food Stores; Diana Buuck, Mascari Sales & Marketing; Brian Cook, Schwans Specialty Food Solutions; Adam Criscione, Arla Foods, Inc.; Alicia Curtis, Associated Wholesale Grocers; Jen Dahm, Dorothy Lane Market Inc.; Bessie Dicks, Shoppers Food and Pharmacy; Isabel Fischer, Coborn’s, Inc.; Ron Fischer, Nash-Finch Co.; Ryan Fisher, Lactalis American Group; Scott Fox, Dorothy Lane Market Inc.; Jon Gazin, Team Canada; Martha Geiseman, Lawrence Foods, Inc.; Rita Greis, Yancey’s Fancy Inc.; Allen Hendricks, Wisconsin Milk Marketing Board, Inc.; Sonya Heydt, SUPERVALU Inc.; Tom Hug, Lawrence Foods, Inc.; Chris Koch, Cooking or Whatever; Jim Krenek, Rich Products Corporation; Thomas LaFera, Wal-Mart Supercenters; Danny Lane, Harp’s Food Stores; Peter Leuer, Wisconsin Milk Marketing Board, Inc.; Glenda Levsey, Texas Trio; Ray Lippert, Bakery Crafts; Penny Long, Hubert Company; Joni Loxterman, Dawn Food Products, Inc.; Patty McCormack, Reser’s Fine Foods, Inc.; Benny Morales, Affiliated Foods Inc.; Dave Murray, Hubert Company; Jon Newsom, Champion Foods, LLC; Billy Oxford, Reser’s Fine Foods, Inc.; Pam Pelzel, Bakery Crafts; Nicki Pennington, Hubert Company; Harold Petersen, California Milk Advisory Board; Jeff Philpot, Hubert Company; Donna Pritchard, Lawrence Foods, Inc; Marjorie Proctor, HillPHOENIX; Tammy Ranck, CSM Bakery Products NA, Inc.; Elizabeth Riggs, Bakery Crafts; Sydenia Rosetta, Texas Trio; Mark Rudy, Hubert Company; Beth Scherpenberg, Empire Marketing Strategies; Ken Shaner, Hubert Company; Elise Shmoorkoff, Yoke’s Fresh Markets; Cheryl Soares, California Milk Advisory Board; Patty Solomon, Giant Eagle, Inc.; Buffy Tholke, Nash-Finch Co.; Brent Vagedes, Rich Products Corporation; Dotty VanderMolen, Mascari Sales & Marketing; Michelle VanSpronsen, Marscari Sales & Marketing; David Whitesel, Hubert Company. |
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