IDDBA's Show & Sell Center is a 10,000 square foot, interactive marketplace that features best-in-class merchandising, creative new concepts for retailing food, live demonstrations, invaluable take-away tools, inspiration, education, practical information, and the Show & Sell Workshop. All this makes the Show & Sell Center a destination on the show floor.
Retail attendees visit Show & Sell for:
- Innovative displays and concepts
- Actionable ideas
- Best-of-class merchandising
Exhibitors sponsor Show & Sell to:
- Increase brand exposure
- Position their products in innovative displays
- Present their products in best-of-class merchandising
This year’s featured merchandising ideas include:
- Cheese: View merchandising concepts for multiple occasions and uses; focus on comfort foods; and educate consumers on types of cheese.
- Cakes: Learn about the history of cakes, and the integral and recurring role of cake in life-event celebrations; see live decorating demos; and uncover best practices for displaying tiered cakes.
- Bakery: Focus on ancient grain and organic breads; discover bread and butter pairings; introduce branding in the in-store bakery (ISB); delight in a premium donut program; and engage with an ISB pizza program focusing on crust.
- Deli: Rediscover the deli with a sandwich program featuring ISB bread and unique ingredients; introduce the Pho bar; and explore charcuterie flights.
- Meals: Tour the grocerant piazza; indulge in ethnic-inspired rotisserie meals; discover efficient and consistent sous vide solutions and blast-chilled entrees; and venture to the taco truck for new possibilities.
The Show & Sell Center also includes the IDDBA Cake Decorating Challenge. Three supermarket decorators are selected to compete in a three-day challenge featuring production cakes, wedding cakes, and three specialty cakes (special occasion, IDDBA show theme, and decorator's choice).
Show & Sell Workshop
Join us for engaging and informative 30-minute presentations covering a variety of industry topics. Show & Sell Workshop schedule
Click on the links below to see examples from our 2015 Atlanta Show & Sell Center.
2015 Show & Sell Center Overview
2015 Simply Cheese & Snacks
2015 Cases, Merchandising, & Equipment