The IDDBA commissioned Datassential Research to conduct a multi-component study that explores the dynamics and trends that define snacking today. The stated objective of this study is to provide insight into consumer snacking behavior — the snacks selected, when and where they are eaten, and how those choices are made. Retailer research is then used to offer a complementary perspective, not only measuring the effectiveness to which retailers have aligned their businesses with consumer behavior and perceptions, but also identifying positive practices to guide the industry. Consumer snacking behavior has evolved significantly in recent years, driven by a greater regard for health and convenience, and manifested in the expansion of the definition of "snacks."

Snacking Trends: A World of Opportunity is presented to offer insights into the key trends shaping the market, the forces behind those trends, and what all this means for snack manufacturers and retailers.

Datassential - 2005