Consumers in the Bakery (1995)

 
Consumers in the Bakery
Who, What, When, Why, & Where They Buy & How to Get Them to Buy More

(Gallup Organization Study - 1995)

Understanding why consumers buy is the key to selling them more. This study was based on results from six different focus groups and 1,002 follow-up telephone interviews. Data analysis covers all demographic variables and provides important clues on how to reach market segments. Included in this special report: recommendations and strategies; analysis of buying behavior by age, income, employment status, household size, region and more!

Consumers in the Bakery study highlights:

• One-half of in-store bakery users are very satisfied with the quality of items offered at their supermarket bakeries.
• The top 10 reasons people shop at in-store bakeries, retail bakeries & food warehouses.
• 67% of all consumers have tried fat-free products. By capitalizing on consumer use and acceptance of fat-free, low-fat, sugar-free & reduced sugar products you can increase sales & improve customer satisfaction of your products.
• 31 % of consumers eat sweet goods for breakfast at least once a week.
• On average, a household consumes 2.49 cookies per week.
• 21% of consumers eat donuts at least once a week (down from 24%).
• People who live in the northeast eat more cake than those in the west.
• Non-whites eat more pies.
• 79% of consumers purchase special occasion cakes.
• 78% shop in-store bakeries.
• Consumers' favorite desserts are cheesecake & fruit pies.

CLICK HERE TO VIEW OR PRINT THE CONSUMERS IN THE BAKERY TABLE OF CONTENTS.

For more information, please contact IDDBA's Education Department at 608.310.5000, or education@iddba.org