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Consumers in the Deli
Who, What, When, Why, & Where They Buy & How to Get Them to Buy More
(Gallup Organization Study - 1994)
Are you going CRAZY trying to track consumer shopping behavior?
This special report prepared for IDDBA by the Gallup Organization is based on
interviews with 1,027 deli users and non-users; has 95 pages of hard data,
recommendations, and strategies. Also included are 67 tables and exhibits with breakouts
by age, income, employment status, geographical region and more!
WOW! Valuable Information to HELP you develop new marketing directions or confirm that your deli is on the road to success!
Consumers in the Deli study highlights:
- Average weekly consumption for 31 specific deli items (including demographic groups that
consume the item most often).
- Consumer perception of quality and freshness of deli foods vs. packaged foods.
- Importance of freshness, food safety, variety of choices, price, shelf life, ease of
preparation, food preparation time, and packaging.
- Purchase location preferences. (supermarket deli vs. fast food, restaurant, C-store,
warehouse store deli, etc.)
- Change in consumption of deli items.
- Where deli foods are consumed.
- Meal occasion purchase frequency.
- Trade-offs frequency.
- Consumer expectations of quality and convenience.
- Nutritional influence on purchase behavior.
CLICK
HERE TO VIEW OR PRINT THE CONSUMERS IN THE DELI INDEX OF TABLES
& EXHIBITS.
For more information, please contact IDDBA's Education Department at 608.310.5000, or
education@iddba.org
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