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Consumers in the Deli
Who, What, When, Where & Why they Buy & How to Get Them to Buy More
How are in-store delis doing? Are consumers purchasing more products from in-store
delis than they did five years ago? Are they more satisfied with the products and services
provided by their in-store delis? Have in-store delis acquired a larger market share for
specific deli products and prepared meals? These are some of the questions addressed in
this 1999 study of in-store deli consumers.
The results of this study are compared with those from the 1994
IDDBA study released under the same title. The prepared meal results are compared
with the results of a 1997 IDDBA study entitled The Non-Supermarket
HMR Consumer: Who, What, When, Where, and Why They Buy.
The International Dairy·Deli·Bakery Association commissioned Frederick Schneiders
Research to conduct a trend study of in-store supermarket deli users. A total of 1,000
respondents were interviewed between January 5-14, 1999. Qualified respondents had to do
at least half of the grocery shopping for their households and they had to purchase deli
products from in-store delis.
This companion study to the Consumers in the Bakery research will tell you Who,
What, When, Where, Why Deli Consumers Buy, and How to Get Them to Buy More. You'll
learn about what impact HMR has on consumer attitudes, new product trends, purchase
drivers, and favorite shopping venues.
The original 95-page, 1994 study, Consumers
in the Deli, is available for $395 for IDDBA members; $795 for nonmembers,
plus shipping & handling.
CLICK HERE TO VIEW OR PRINT THE CONSUMERS IN THE DELI TABLE OF CONTENTS.
For more information, please contact IDDBA's Education Department
at 608.310.5000, or education@iddba.org
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