Service that Sells

Service That Sells
Bakery Training & Certificate Program Course 1

Service That Sells (Bakery Training & Certificate Program Course 1) will teach your new bakery employees how to talk to customers, and how to sell bakery products. Trainees learn why customers shop the in-store bakery, how to do suggestive selling and how to handle upset customers--because you can profit from customers who bring complaints to your employees. In this video program, employees take a "cook's tour" of the bakery department learning about the department--equipment they may use, terms they may need to understand, etc.

When associates complete Service That Sells they'll be able to:

• Give five reasons why the in-store bakery is important to supermarket customers.
• Tell six reasons why customers choose an in-store bakery.
• Recognize seven types of bakery equipment.
• Understand seven common bakery terms.
• Use three easy techniques to start great sales conversations with customers.
• Increase sales using the F.A.S.T. way to make product suggestions to your customers.
• Use the C.A.L.M. way to deal with any customer problem in a professional manner.

Completion time: Self-study, 2 hours

The program includes:

• One 49-minute videotape
• One Participant Manual (one needed per employee)
• One Leader's Guide
• One Certificate of Acknowledgement (per qualified participant)

For more information, please contact IDDBA's Education Department at (608) 238-7908, or education@iddba.org