Consumer Attitudes, Buying Behavior, and Purchase Drivers
If you've ever wondered what your competition is
doing or how consumers feel about sandwiches, now's your chance to
find out. The new original research study from IDDBA surveyed 1000
consumers, 200 retailers, and analyzes restaurant sandwich trends. In
addition, data from Crest-NPD includes consumer panel profile data on
sandwich purchases and preferences.
The study looks at:
Both restaurant and supermarket data are analyzed
against demographic information. Purchase frequency of additional
items such as beverages, soups, salty snacks, and desserts are also
included.
CLICK HERE TO VIEW OR PRINT THE SANDWICH STUDY
TABLE OF CONTENTS.
You will need Adobe® Acrobat® Reader 3.0
or higher to view or print this document.
For more information, please contact IDDBA's Education Department
at 608.310.5000, or education@iddba.org
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