The International Dairy Deli Bakery Association (IDDBA) invites you to come be part of the fun as we cheer on the four finalists in the IDDBA’s third annual Cake’d competition! Watch as some of the most talented cake decorators from IDDBA-member retailers compete live to see who can decorate the most creative and impressive cakes while using mystery ingredients provided by What’s in Store Live sponsors.
Taking place at IDDBA 2025 in New Orleans on June 1st and 2nd, Cake'd entries will be judged by a panel of esteemed WISL sponsors. But that's not all—show attendees will also have the chance to vote for their "Fan Favorite" using the IDDBA app on their mobile devices!
Please join IDDBA in congratulating the four finalists:
The International Dairy Deli Bakery Association (IDDBA) is putting the final plans in place for their premier industry-only show dedicated to the dairy, deli, bakery, and foodservice industries. IDDBA 2025 will be held June 1-3 at the Ernest N. Morial Convention Center in New Orleans. The highly anticipated event will feature a host of speakers, workshops, displays, and interactive experiences with hundreds of industry representatives.
The focus of the flagship What’s In Store area will be on many of the trends driving the industry today, including convenience, efficiency, technology, indulgence, quality, innovation, sustainability, and pop culture. This will be the third year for the highly popular and engaging Cake’d live competition, highlighting the best of the best retail cake decorators.
IDDBA 2025 is June 1-3 in New Orleans, LA. Register for IDDBA 2025 today!