Madison, WI — The International Dairy Deli Bakery Association™ (IDDBA) added Eddie Yoon
to the speaker lineup
at IDDBA 17. Yoon’s presentation is titled “The Superconsumer
Opportunity in Dairy, Deli, and Bakery.” IDDBA 17
runs June 4-6 at the Anaheim Convention Center in Anaheim, CA.
Learn about the groundbreaking research IDDBA has undertaken as Eddie Yoon talks about superconsumers in the fresh categories of cheese, prepared foods, dairy, deli, and bakery. Yoon will answer questions such as the following:
1. What are superconsumers worth to your business?
2. What are superconsumers’ unmet needs and how can IDDBA members and retailers win with them?
3. How can innovating on superconsumer needs drive category growth?
Yoon, growth strategist, has helped many clients build annual profitable growth that totals over $1 billion in sales over the last 20 years. His successful business tactics and growth strategies have helped clients in the consumer packaged goods and durable goods markets. Yoon’s expertise and research has helped market leaders create innovative categories and increase category growth.
As a regular writer and expert for Harvard Business Review
, Yoon shares his breadth of knowledge and thoughts on superconsumers and creating new categories.
Earlier this year, Yoon authored Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth
. He describes who constitutes a superconsumer, how to find the superconsumers in your category, and how to drive growth with this knowledge. Yoon shares a framework companies can use to leverage their best consumers to even better consumers.