Announcements & News

Show and Sell Workshop Celebrity Chef Presentations

During IDDBA 17 in the Show and Sell Workshop, we will have presentations from four celebrity chefs: George Duran, Giada De Laurentiis, Aarón Sánchez, and Shaun O’Neale. Experience live demonstrations and engage in intimate and actionable learning experiences through these top chefs. They will be presenting concepts and ideas, answering questions, and teaching about different foods and dishes.
Show and Sell Workshop Chefs, their presentation times, and more information:

George Duran: Sunday, June 4, 2017 from 4:30 PM - 5:00 PM
Trending Now: Cheese Adds Value to ISB Sales
George Duran is a chef and entertainer. Author of Take This Dish and Twist it, known for his Food Network Ham on the Street show and most recently host of TLC’s Ultimate Cake Off. Born and raised in Caracas, Venezuela, Duran honed his culinary skills and eventually went to culinary school at the Ecole Superieure de Cuisine Francaise, Groupe Ferrandi. He will create unique bread items with Jennifer Clark and the Show and Sell Bakery Team and will demonstrate executable ideas using cheese to create new ISB bread experiences.

Giada De Laurentiis: Monday, June 5, 2017 from 12:00 PM – 12:30 PM
Giada Entertains
Giada De Laurentiis is an Emmy Award winning television personality, New York Times bestselling author, Today correspondent, Food Network Star judge, restaurateur, and chef. She found her passion for food at a young age, and trained professionally at Le Cordon Bleu in Paris. Her career took off after she starred on the Food Network in 2002 and became ­­­one of their most recognizable faces from her cooking show, Everyday Italian. Laurentiis has also authored eight cookbooks and writes a series for young readers. Go behind the scenes and find out what it’s like to be a celebrity chef on Giada’s Food Network show Giada Entertains. Hear Giada’s thoughts on how supermarkets can promote their party planning services and what kind of information she’s seeking as she discusses entertaining with fresh department staff.

Aarón Sánchez: Monday, June 5, 2017 from 3:30 PM – 4:00 PM
Trending Now: Authentic Tortas
Aarón Sánchez is an award-winning chef, TV personality, cookbook author and philanthropist. He is the chef/owner of Mexican restaurant Johnny Sánchez and a judge on Fox’s hit culinary competition series MASTERCHEF. He co-starred on Food Network’s “Chopped” and “Chopped Junior” and has written two cookbooks. In his Monday Show and Sell Workshop, Aarón will teach us about the famous and versatile Mexican street food, tortas. He’ll prepare and sample one of his favorite dishes, Chorizo Mini Tortas with Crema and will be ready to any questions about his recipes and culinary journey.

Shaun O’Neale: Tuesday, June 6, 2017 from 12:00 PM - 12:30 PM
Trending Now: Bone Marrow & Value Cuts
Shaun O’Neale was named Season 7 Champion of MasterChef on FOX. He graduated from reality star to culinary star in May 2017 with the release of his debut cookbook, My Modern American Table. O’Neale is a self-taught chef who educated himself by reading cookbooks, studying the history of food and traveling across the globe to absorb different cultures and flavors. He will teach us about the history of bone marrow and value cut dishes around the world—food fare that’s on fire in gastropubs.