On Thursday, January 30, we will be updating our Member portal. Access to the portal and show registration will resume at 10 am (CST). If you have any questions, please contact us at 608-310-5000 or email at iddba@iddba.org.
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About Us


IDDBA Grows the Future with a Successful Show


Orlando, FL — IDDBA 19 was held June 2-4 at the Orange County Convention Center, Orlando, FL.

IDDBA 19 had a record breaking attendance consisting of companies, qualified buyers, merchandisers, executives, manufacturers, brokers, distributors, and other industry professionals who gathered to connect and learn. The event offered an abundance of educational experiences from actionable merchandising ideas and new products to presentations from influencers and experts, with more opportunities to grow your business than ever before.

Our lineup included influencers, leaders, and entrepreneurs who provided attendees with a powerful learning experience and offered them key business takeaways. The speaker line-up consisted of Rick Findlay, Kevin Ryan, Christina Tosi, Seth Godin, Dave Donnan, Terry Soto, Mike Eardley, Laila Ali, Michael J. Fox, Barb Stuckey, and Rob Lowe.

The 2019 Chairman’s Award recognizes a lifetime of service and contribution to the industry and honors those who have led with vision and dedication. Rick Findlay proudly presented the award to Rick Goodman, Chief Marketing Officer/Executive Vice President of Eddy Packing, for the invaluable work and commitment he has put in towards the industry.


The New Product Showcase was a destination for attendees looking for unique and innovative trends all in one place. Exhibitors had the opportunity to personally merchandise in this special display. Attendees got an all-encompassing look at the newest cutting-edge products, packaging, and services.

Another exciting learning opportunity was Expert Neighborhood where attendees had one-on-one consultations with experts from various industries. Questions about leadership, new retail, regulations, and marketing were answered through these appointments. Experts included CEOs, entrepreneurs, authors, and specialists who have the experience and knowledge of navigating through business challenges.

What’s in Store Live presented fresh examples of how businesses can engage and appeal to customers through merchandising ideas, concepts, and demonstrations. Trends and research were depicted through displays using real products from our sponsors. Leading up to the show, teams of dedicated volunteers donated months of their time and talent to create the amazing merchandising concepts displayed throughout What’s in Store Live. From pairing ideas to customized meal kit options, these concepts helped attendees experience out-of-the-box approaches and learn new ways they can engage shoppers.

In the What’s in Store Live Workshop, live demonstrations from our What’s in Store Live teams and presentations from industry professionals offered attendees insight into a variety of topics. These workshops are geared to educate attendees and provide actionable ideas to grow their business.

Three top supermarket decorators competed in a three-day Cake Decorating Challenge where they created a variety of themed cakes. Attendees were able to vote for their favorite cake decorator each day for the People’s Choice Awards. The People’s Choice Award winner for Sunday, Monday, and Tuesday was Dana Nygaard, Hy-Vee Inc., Robbinsdale, MN.

This year Barb Stuckey, president and Chief of Innovation Officer of Mattson, judged for best tasting cake on Tuesday, June 3, and presented the award to Jess Tatham of Publix Super Markets, Gulf Breeze, FL.

The winner of IDDBA’s 24th Annual Cake Decorating Challenge was Joni Graham of Carmen’s Independent CityMarket of Toronto, Ontario. Second place went to Jess Tatham of Publix Super Markets Inc. Third place went to Dana Nygaard of Hy-Vee.

This was the second year for our Fresh Careers program, which offers students that have interests in the food industry a chance to experience professional networking at IDDBA 19. With a Career Ambassador guiding them, the students got the chance to explore the trade show floor, see new product innovations, network, and learn. This year we had five universities participate in the program.

We’re pleased to help facilitate networking, growth, and opportunity for our IDDBA community. Join us next year in Indianapolis, IN, May 31-June 2, for IDDBA 2020.