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Monthly COVID-19 Impact Report

8/11/2021
The International Dairy Deli Bakery Association (IDDBA) has released their latest COVID-19 Impact report. Published monthly, these updates address the COVID-19 situation with interest in Bakery, Dairy, Deli Meat, Deli Cheese, and Deli Prepared. 
 
The normalization of shopping patterns seen in the first six months of 2021 continued in July. Whereas in most of 2020 people shopped less frequently but spent more while they were in store, the trend reversed come March of 2021. Jonna Parker, Team Lead, Fresh at IRI explains. “In our July survey of primary grocery shoppers, even more trips shifted back to in-store that now account for 87% of all grocery trips. Shoppers also averaged 32.3 minutes in-store, the longest since March 2020. That means people are browsing more across categories and products and it is time to review the assortment to make sure we keep shoppers engaged at retail.” The share of home-prepared meals dropped to 76.6% of all meal occasions in July 2021, which is down from 82.0% in July 2020 but still highly elevated from any estimate of pre-pandemic.
 
To learn more, you can access the full report here.
 
IDDBA will be hosting a webinar with IRI and 210 Analytics to go over the report findings on Thursday, August 12th at 11:00 AM CST. Register here.
 
Review the entire COVID-19 Impact report library here.