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Monthly COVID-19 Impact Report

7/13/2021
The International Dairy Deli Bakery Association (IDDBA) has released their latest COVID-19 Impact report. Published monthly, these updates address the COVID-19 situation with interest in Bakery, Dairy, Deli Meat, Deli Cheese, and Deli Prepared. 
 
June brought continued normalization of grocery shopping patterns. According to Jonna Parker, Team Lead, Fresh at IRI, the share of the consumers who are ‘extremely’ concerned about the COVID-19 pandemic dropped to 22% of the population. That is the lowest level since IRI started to track consumer concern among primary grocery shoppers as of mid-March 2020. The share spiked as high as 67% of the population by the end of March 2020. “This lesser concern has resulted in more in-store trips, consumers feeling more relaxed while shopping for groceries in-store, spending a little more time and being more open to search for new items and meal ideas,” she said. “This means a vastly different marketplace in which stores are welcoming shoppers more often and that typically benefits deli prepared and fresh bakery sales. Shoppers are also saying their number one activity now that restrictions are lifted and vaccinations are widespread is socializing with friends and family — a huge opportunity for entertaining and small gathering categories.”
 
To learn more, you can access the full report here.
 
IDDBA will be hosting a webinar with IRI and 210 Analytics to go over the report findings on Thursday, July 15th at 11:00 AM CST. Register here.
 
Review the entire COVID-19 Impact report library here.