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Monthly COVID-19 Impact Report

6/15/2021
The International Dairy Deli Bakery Association (IDDBA) has released their latest COVID-19 Impact report. Published monthly, these updates address the COVID-19 situation with interest in Bakery, Dairy, Deli Meat, Deli Cheese, and Deli Prepared. 

Many aspects of the shopping trip have started to normalize, which is creating a much more favorable sales environment for fresh bakery and deli prepared, but also continued opportunities for dairy, deli cheese, deli meat and packaged bakery in the center store. “According to the May IRI shopper survey, shoppers point to a low rate of infection (45%) and broad vaccination (39%) as the top indicators of what makes them feel comfortable to return to their normal habits without COVID-related precautions,” said Jonna Parker, Team Lead for IRI. “As the number of new COVID-19 cases is down across states and 66% of shoppers have received one or two vaccines according to the May IRI survey, consumer concern is declining rapidly.”
 
To learn more, you can access the full report here.
 
IDDBA will be hosting a webinar with IRI and 210 Analytics to go over the report findings on Thursday, June 17th at 11:00 AM CST. Register here.
 
Review the entire COVID-19 Impact report library here.