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Monthly COVID-19 Impact Report

The International Dairy Deli Bakery Association (IDDBA) has released their latest COVID-19 Impact report. Published monthly, these updates address the COVID-19 situation with interest in Bakery, Dairy, Deli Meat, Deli Cheese, and Deli Prepared. 
Meals continued to be home-centric in October. “According to the October IRI primary shopper survey, the share of meals prepared at home is back to late spring, early summer levels,” said Jonna Parker, Team Lead Fresh with IRI. “There are many drivers for the reversal, from the uptick in COVID case counts to rapidly rising inflation. While retail inflation is the highest in many decades, the cost for eating out rose even faster. Restaurant inflation typically results in more at-home meal preparation and it is likely we will see an enhanced reaction as many people were reminded of the potential savings and other benefits of home cooking in the past year and a half.”
Other changes also point to a reversal in the normalization of shopping and consumption patterns. During the height of the pandemic, as many as 20% of trips were online. This dropped to a low of 11% in July. In October, the online share of trips increased to 15%. Yet online shopping remains a complementary trip for most consumers. “Only 4% of survey respondents believe they will buy all their groceries online in the next month,” said Parker. “This compares to 21% who will only buy some or a little online. This underscores the importance of a strong omnichannel strategy to optimize the share of total dollars, particularly in deli and in-store bakery.”
To learn more, you can access the full report here.
IDDBA will be hosting a webinar with IRI and 210 Analytics to go over the report findings on Thursday, November 18th at 11:00 AM CST. Register here.
Review the entire COVID-19 Impact report library here.