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Monthly COVID-19 Impact Report

10/12/2021
The International Dairy Deli Bakery Association (IDDBA) has released their latest COVID-19 Impact report. Published monthly, these updates address the COVID-19 situation with interest in Bakery, Dairy, Deli Meat, Deli Cheese, and Deli Prepared. 
 
In September, at home meal preparation remained far above the July low. “Nearly 80% of total meals were prepared at home in September, according to the IRI primary shopper survey,” said Jonna Parker, Team Lead Fresh for IRI. “Subsequently, some food dollars that had returned to foodservice moved back to retail.”
 
At the same time, the survey found that more people returned to buying groceries online. During the height of the pandemic, as many as 20% of trips were online. This dropped to a low of 11% in July. In August, the online share of trips increased to 13% and in September the share reached 14%. “An opportunity gap remains for perimeter departments when comparing how often center-store and frozen items land in online baskets versus perishables,” added Parker. “Produce is leading the way for fresh items, representing 12 out of the top 15 fresh items in household penetration when regarding online baskets among our panelists. Dairy, deli and bakery are presented by specialty cheese only, providing ample room to improve and secure the same share in online and offline baskets across items and brands.”
 
To learn more, you can access the full report here.
 
IDDBA will be hosting a webinar with IRI and 210 Analytics to go over the report findings on Thursday, October 14th at 11:00 AM CST. Register here.
 
Review the entire COVID-19 Impact report library here.