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Monthly COVID-19 Impact Report

9/14/2021
The International Dairy Deli Bakery Association (IDDBA) has released their latest COVID-19 Impact report. Published monthly, these updates address the COVID-19 situation with interest in Bakery, Dairy, Deli Meat, Deli Cheese, and Deli Prepared. 
 
The normalization of shopping patterns seen in the past couple of months came to a halt in August. For the first time since March of this year, both the number of trips and the average basket size trended above year ago levels each of the five August weeks — indicating elevated engagement with food retail. According to Jonna Parker, Team Lead IRI Fresh, this trend was supported by a renewed importance for home-prepared meals. “Since January 2021, we had been seeing the share of meals prepared at home decrease a little each month,” she said. “However, with the elevation of COVID-19 cases in the past month, IRI’s latest survey wave among primary shoppers found that the share of meals prepared at home increased once more to nearly 80% from 76.6% in July.
 
To learn more, you can access the full report here.
 
IDDBA will be hosting a webinar with IRI and 210 Analytics to go over the report findings on Thursday, September 16th at 11:00 AM CST. Register here.
 
Review the entire COVID-19 Impact report library here.