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In an industry landscape that is changing more and more rapidly, it takes hard work just to remain competitive; thriving in a world moved by Technology and Consolidation requires even more effort.

We must understand that today competition extends beyond the industry. Companies are not just competing against like companies for shoppers and brand loyalty, but are instead competing for stomachs, against vending machines, fast food, and high-end restaurants. Finding a place within this market is a key to finding success.

Innovation is critical. Whether it is products supplied or services offered, maintaining an innovative edge can be a way to stand out. According to IDDBA Exhibits Director Bobbie Strohbusch, the annual IDDBA trade show is one all-encompassing event for fostering innovation. "There are many reasons people attend our show, but exposure to so many new and innovative ways that products are showcased and merchandised is incredibly compelling to our members."

IDDBA has many key resources that keep its members on the cutting edge. Education resources provide members with relevant and timely research, training tools, and food safety information; the annual IDDBA show brings together the entire industry to network, see new products, and inspire each other.

Competition is not just a challenge that must be answered; it also is an opportunity to grow and improve, by changing and adapting to what is happening now and leading the way forward.