Winning Photo Portfolio Suggestions
Contestants are chosen to compete based on photos submitted for review. It is important that the photos show variety, creativity, and consistent skills.
Use the following tips to select your photos/portfolio.
- Photograph cakes against a neutral background.
- Use a flash or good lighting in a natural, brightly lit room.
- If you are photographing cakes in a glass case, lift the glass.
- No out-of-focus pictures, please.
- No color copy enlargements.
- If you print your photos on an ink-jet printer, make sure details are still clear. Do not try to enlarge low-resolution digital photographs.
- Try to photograph each cake from a two-point perspective: complete cake and close-up of cake detail. Ideal photos show the whole cake and a close-up of special details.
- A portfolio should consist of photos of cakes decorated within the last five years. As a guide, please include: Production Cakes: 10 different cakes, 3 – 5 images of each cake.
- Wedding Cakes: show 5 of your best cakes, 3 – 5 images of each cake.
- Custom-design Cakes: 7 different cakes, 3 – 5 images of each cake.
- In addition to your cake photos, take pictures of cases in your store to show your production ability and merchandising talent.
- The judges are looking for creativity, good use of color, consistent edgings, variety of techniques, use of multiple mediums, and neatness.
- Artistic quality: the creativity, variety, arrangement, balance, proportion, and visual impact of each cake.
- Color: the selection, development, and coordination of colors.
- Lettering/Art/Design: the style and legibility of any lettering/art/design on all cakes.
- Decorations: the appropriateness of the amount of frosting or other decorations utilized in decorating the cakes.
- Icing appearance: the smoothness, texture, variety of icing used, and consistency of the overall icing surface.
- Technical quality: the skill in decoration, as evidenced by preciseness and uniformity of borders, flowers, and other designs.
Mailing Tips: How to Ship Your Album to IDDBA
Please be aware that screw-together scrapbooking albums have a high probability of being damaged in transit. They tend to fall apart and tear the edges of each sheet. They are not sturdy enough to be put on UPS/USPS trucks and bounced around. If you do send in an album of this type, please package it carefully and snugly with bubble wrap.
Putting Together a New Album
If you are putting together a new album for the competition, please consider electronic format such as Flickr. If you prefer sending actual photos, use a standard 8 ½ x 11 3-ring binder with a flexible cover or a flexible folder/report cover with fasteners. Photos can be placed in divided sheet protectors or affixed to paper and put in standard sheet protectors. These types of albums hold together well and can be mailed. We don't need anything fancy; your cakes will speak for themselves.
Professional photo books from Snapfish, iPhoto, etc. are fine but please ensure that your photos are organized and large enough for the committee to see the detail.
If you are worried about your album please send it in a plain cardboard box with appropriate packing materials. We are happy to re-use your box and packing materials whenever possible.
Please, please, please do not send loose photos.