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The IDDBA show is the largest industry-only show for the dairy, deli, bakery, and foodservice industries. Spend three days growing your business by meeting decision makers from around the globe face-to-face and building relationships.

For more information on exhibiting at IDDBA 2024, please email or call 608-310-5000.

2024 Exhibit Application   2024 Booth Changes Or Cancellations   2024 Exhibitor List by Company Name   2023 Retail List   Exhibitor Rules, Regulations, and Eligibility  

Exhibit Hall Booths Include

To receive items at no charge, complete the form in the exhibitor service kit and turn in by deadline.
  • Listing in Digital Exhibitor Guide
  • Shelf in the New Product Showcase Area (first-come, first-serve)
  • Sanitary dishwashing facilities
  • General overhead lighting
  • Booth Materials
    • Drape backwall and sidewalls*
    • Booth sign with company name and booth number
    • Carpet*
    • One 6’ skirted table per 10’x10’*
    • Two chairs per 10’x10’
    • One wastebasket per 10’x10’
    • One 4’x4’x4’ pallet of refrigerated or freezer storage**
*Show colors only; other colors can be ordered through GES at exhibitor’s cost; Pipe and Drape not included with Island Booths (20’x20’ and larger)
**(per company and delivery fees apply)

IDDBA 2024 | See You In Houston!

IDDBA 2023 Highlights

Largest industry-only trade show in North America
Over 9,500 IDDBA 2023 Registrations
81% of attendees represent buyers and key decision makers
Over 1,600 retail attendees representing 564 retail companies
1,977 Exhibit Booths/810 Companies/235 New Companies

Retail Attendees

Targeted from the top 200 retail chains, top 100 wholesale chains, top 100 convenience stores, and major independents. Pre-qualified so you can spend your time connecting customers to your products.

2023 Retail Attendees by Title

Visionary Pavilion

The Visionary Pavilion is the highly sought-after space by first-time exhibitors. Companies can showcase their products and innovation to IDDBA 2024 attendees while receiving discounted booth space*.

*Restrictions apply.

Frequently Asked Questions

IDDBA Values Your Privacy and Security!

The International Dairy Deli Bakery Association (IDDBA) takes pride in connecting buyers and sellers of product throughout the industry. For over 50 years, we have done so through our flagship event. Every exhibiting company and attendee make it possible for us to bring you the experience you expect.
Your privacy is important to us. IDDBA does not sell attendee lists with your information. Each year the number of scam emails grows offering our list of attendees. Please do not open or reply to these. If you ever have questions about whether the email is of IDDBA origin, you can email us at or call at  608-310-5000.
As a reminder, IDDBA’s official hotel partner is onPeak, and IDDBA will never call and ask for a credit payment by phone.


New Product Showcase

An area to unveil your latest products.

This is the destination location for capturing the attention of retail decision-makers looking for innovative trends...

WISL Sponsorship

The chance to get more exposure for your products on the show floor.

What's in Store Live is an interactive marketplace that comes to life through displays and retail concepts highlighted in trends. Sign up early!...APPLY HERE!

IDDBA Hotels

onPeak is IDDBA’s official hotel provider

While other hotel resellers may contact you, they are not endorsed by or affiliated with IDDBA....BOOK HERE!

IDDBA Show Promo Gear

iddba show logo gear
IDDBA show logo gear available for order today!

Members can even add their company logo. Proceeds will be dedicated to the Growing the Future scholarship fund...