expo show floor exhibitors attendees

May 31 – June 2 | Indianapolis

cake decorating challenge show graphic

Cake Decorating Challenge

Three talented cake decorators brought their creations to fruition as they competed in a live cake decorating competition. Throughout the three-day competition selected participants meet various requirements. They filled a bakery case, made a tiered special occasion cake, created a cake with a unique flavor profile, and produced custom-designed toy story themed cakes.

  • People’s Choice Award: Bakery Case Cakes — Dana Nygaard, Hy-Vee, Inc.
  • People’s Choice Award: Theme Cake — Dana Nygaard, Hy-Vee, Inc.
  • Best Tasting Cake — Jess Tatham, Publix Super Markets Inc.
  • IDDBA Cake Decorating Challenge, Disney and Pixar – Toy Story 4 Design Champion — Joni Graham, Carmen’s Independent CityMarket
  • 1st place — Joni Graham, Carmen’s Independent CityMarket
  • 2nd place — Jess Tatham, Publix Super Markets Inc.
  • 3rd place — Dana Nygaard, Hy-Vee Inc.
2019 Cake Decorating Challenge Recap


Joni Graham
Joni Graham
Carmen’s Independent CityMarket, Toronto ON

Joni is a self-taught decorator who gained and refined her skills through practice and passion. She started decorating from home 17 years ago and has been decorated for Loblaw’s Carmen’s Independent CityMarket for three years. Her favorite part about being a decorator is seeing the smiles her cakes bring and watching her creations come to fruition.

Favorite Cake to Eat: Her own chocolate cake recipe.

Craziest Cake Ever Made: A zombie structured cake for a family Halloween party.

Trend Most Excited to See at IDDBA 19: Different geometric cake shapes.

Dana Nygaard
Dana Nygaard
Hy-Vee Inc., Robbinsdale, MN

Dana began working at Hy-Vee as a bakery/sweet shop clerk before becoming a cake decorator. Though she had no prior experience Dana become an official decorator in 2017 through Hy-Vee’s cake decorating training courses. Her favorite part about being a decorator is watching the customer’s reactions at the cake reveal.

Favorite Cake to Eat: Tres Leche

Craziest Cake Ever Made: From sculpted dragons to monkey cakes, Dana has sculpted many different themed cake requests!

Trend Most Excited to See at IDDBA 19: New shapes, textures, color palettes, and techniques.

Jess Tatham
Jess Tatham
Publix Super Markets Inc., Gulf Breeze, FL

Jess has five years of experience decorating cakes, and before starting at Publix she had no knowledge about decorating. She learned her way around the cake decorating life through in-store Publix decorators who trained her. Jess loves being a decorator because she’s able to experiment and if there’s a mistake there’s always a way to cover and fix it!

Favorite Cake to Eat: Pistachio, but it’s always changing!

Craziest Cake Ever Made: A 3-foot-tall Auburn tiger mascot cake.

Trend Most Excited to See at IDDBA 19: New designs and ideas.