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June 2-4 | Orlando

Terry Soto — Advisor & Author

Terry Soto
Expert Neighborhood

Date: Sunday, June 2, 2019
Time: 11:30 AM - 5:30 PM

Date: Monday, June 3, 2019
Time: 11:30 AM - 5:30 PM

Date: Tuesday, June 4, 2019
Time: 10:30 AM - 2:00 PM

Terry Soto is one of the country’s foremost experts on top line growth in new cultural markets and has advised a myriad of Fortune 500 executives in the U.S. and Internationally on how to accelerate growth and gain competitive advantage in multicultural markets. Soto’s newest book, The 3.5 Trillion Advantage - A Marketer’s Guide to Revenue Growth In Today’s America shows executives in charge of topline growth how to “quick start” or “step up” success in the most economically viable consumer market of the 21st century. Soto is also a member of the Forbes Business Council and is a regular contributor on and Forbes’ expert panels.

Terry can answer questions on:
  1. How to relevantly position your products in multicultural markets without changing your strategy – It’s easier than you think!
  2. What retailers are looking for in new products as they strive to satisfy America’s increasing appetite for diverse and global flavors brought about by multicultural influences
  3. How to design and deliver trade promotions that appeal to retailers and drive share growth among all consumers including multicultural segments

Also appearing in General Session.


IDDBA 19 | June 2-4, 2019 | Orange County Convention Center — South Concourse | Orlando