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June 6 – 8 | Houston

IDDBA 2021 | George R. Brown Convention Center

The IDDBA show brings together today’s leaders with tomorrows innovators to grow the future of their business. Experience products and trends while discovering ideas and inspiration with more than 10,000 attendees and more than 800 exhibiting companies. Gain insight and engage face-to-face with industry leaders and influencers at the largest industry-only show for dairy, deli, bakery, and food service. This once-a-year experience targets serious buyers, merchandisers, and executives who share a passion for food and the industry.

onPeak Official HotelsNote that onPeak is our only official hotel provider. While other hotel resellers may contact you offering accommodations, they are not endorsed by or affiliated with IDDBA. Beware that entering into financial agreements with non-endorsed companies can have costly consequences. Our official room block and booking process has not opened for 2021. Sign up here if you would like to receive notification of our booking open date.

We continue to plan for IDDBA 2021 while monitoring the many factors and keeping our attendees’ and exhibitors’ wellbeing at the forefront of our planning. Our hope is that we will be able to safely meet again in Houston. While the show may look different, we are committed to delivering a meaningful experience as always.



Sign-up to exhibit at IDDBA 2021.

general session

General Session

Industry specialists, influencers, and leaders inspire and educate through powerful learning sessions.

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New Product Showcase

A glimpse into innovation and trends through cutting-edge products, packaging, and services.

what's in store live

What's in Store Live

Featuring interactive merchandising displays, live workshops, and conceptual installments, this area uses real products to depict ideas on engaging and appealing to consumers.

visionary pavilion

Visionary Pavilion

NEW! The future today. An area dedicated to introducing new companies, new products, and new growth to our community.

cake decorating challenge

Cake Decorating Challenge

Live competition featuring three decorators creating works of art with cake and frosting.

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Future Show Dates

IDDBA 2022 • June 5 – 7, 2022 • Atlanta

IDDBA 2023 • June 4 – 6, 2023 • Anaheim