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June 6 – 8 | Houston

IDDBA 2021 | George R. Brown Convention Center

The IDDBA show brings together today’s leaders with tomorrows innovators to grow the future of their business. Experience products and trends while discovering ideas and inspiration with more than 10,000 attendees and more than 800 exhibiting companies. Gain insight and engage face-to-face with industry leaders and influencers at the largest industry-only show for dairy, deli, bakery, and food service. This once-a-year experience targets serious buyers, merchandisers, and executives who share a passion for food and the industry.

onPeak Official HotelsNote that onPeak is our only official hotel provider. While other hotel resellers may contact you offering accommodations, they are not endorsed by or affiliated with IDDBA. Beware that entering into financial agreements with non-endorsed companies can have costly consequences. Our official room block and booking process has not opened for 2021. Sign up here if you would like to receive notification of our booking open date.
hotel update

January 11, 2021
With the new year here, IDDBA continues to closely examine and consider all factors regarding the status of IDDBA 2021 scheduled for June 6 to June 8, 2021 at the George R. Brown Convention Center in Houston, TX.
Our top priority is the safety of our show exhibitors, attendees and staff. Our leadership continually monitors up to date pandemic impact reporting available through government and industry agencies/experts.
We continue to remain hopeful to host IDDBA 2021 as scheduled. We will notify our members, exhibitors and attendees who make our world-class show possible as changes occur. As always IDDBA’s focus is on its members and their success.

Sign up here if you would like to receive notification concerning the status of IDDBA 2021.

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Sign-up to exhibit at IDDBA 2021.

general session

General Session

Industry specialists, influencers, and leaders inspire and educate through powerful learning sessions.

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New Product Showcase

A glimpse into innovation and trends through cutting-edge products, packaging, and services.

what's in store live

What's in Store Live

Featuring interactive merchandising displays, live workshops, and conceptual installments, this area uses real products to depict ideas on engaging and appealing to consumers.

visionary pavilion

Visionary Pavilion

NEW! The future today. An area dedicated to introducing new companies, new products, and new growth to our community.

cake decorating challenge

Cake Decorating Challenge

Live competition featuring three decorators creating works of art with cake and frosting.

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Future Show Dates

IDDBA 2022 • June 5 – 7, 2022 • Atlanta

IDDBA 2023 • June 4 – 6, 2023 • Anaheim