What's in Store Live Workshop
Date: Tuesday, June 3, 2025
Time: 12:00 PM - 12:30 PM
Celebrate the conclusion of two intense rounds as the Champion and Fan Favorite of the third annual Cake’d competition is announced.
Congratulations to IDDBA 2025 Cake'd Challenge Competitors!
Get ready for the third annual Cake'd Challenge at IDDBA 2025 in New Orleans, LA on June 1st through 3rd! Watch as some of the most talented cake decorators from IDDBA member retailers compete live to see who can decorate the most creative and impressive cakes while using mystery ingredients provided by What’s in Store Live sponsors.
In 2025 Cake’d will have its third annual contest in New Orleans, Louisiana on June 1st and 2nd. The first round will challenge the decorators to create four different types of cakes including a cupcake arrangement, a full sheet cake, a 5” cake up to three layers, and a 10” cake up to three layers. They will be tasked with incorporating two mystery ingredients provided by the What's in Store Live sponsors.
In the second round, a holiday showdown, each decorator will select a holiday to theme their cake around. At the show, they will decorate four types of cakes inspired by their chosen theme.
Don't forget - Cast your vote for FAN FAVORITE on the IDDBA app!
Lisa Dowling
Market Of Choice Inc.
"I was a cook, and did some department store merchandising before becoming a cake decorator. I have been with Market of Choice for nearly 20 years. I love the challenge of being able to execute a design thought not possible in cake. And have been fortunate over the years to have access to the tools, and support of my peers needed to develop my craft. I hope to continue learning and creating in this art field for many more."
Sara Riveria
B & R Stores Inc. (Super Saver)
"I started decorating in 2003 at Hy-Vee. I then did cakes in my home for friends and family. 11 years ago, I became the cake decorator at Fallbrook Super Saver, where I currently work. I have hundreds of loyal customers that I enjoy making cakes and desserts for all their special events. I love impressing people with my creations!"
Lindsey Shaub
Festival Foods
"With 13 years of experience in cake decorating at Festival Foods, I take great joy in bringing the customers cake visions to life. I’m very passionate about teaching my skills with others that want to learn and even had the privilege of teaching a cake decorating class at a local technical college."
Dilini Subasinghe Liyanage
Jewel Osco
"Talented Cake Decorator with over 20 years of experience in the professional cake industry. Dedicated to creating unique and creative designs, I specialize in designing and decorating cakes for birthdays, anniversaries, and other special occasions. Skilled in using a variety of mediums such as frosting, fondant, and food coloring, I work collaboratively with customers to bring their visions to life. My expertise also extends to floral design, creating beautiful bouquets and arrangements. I am passionate about my craft and committed to delivering exceptional quality and service."
