iddba show banner

June 2-4 | Orlando

Kevin Ryan — CEO, Malachite Strategy & Research

Kevin Ryan
What's in Store Live Workshop

Date: Tuesday, June 4, 2019
Time: 10:30 AM - 11:00 AM

From Tech Savvy to Tech Skeptical: Creating the right message to motivate your customers

Some of your customers are digital natives, excited to try new tech innovations, while others would rather you leave well enough alone. Learn what motives each of these customers and how to develop programs and messages that resonate and engage.

Also appearing in General Session and Expert Neighborhood.


IDDBA 2020 | May 31-June 2, 2020 | Indiana Convention Center | Indianapolis