June 4-6, in Anaheim, CA

Show and Sell

Step into the interactive marketplace of merchandising ideas and retailing concepts that offer education, tools, and inspiration to attendees. Each year focuses on the most current trends and research in cheese, cakes, bakery, deli, and meals categories. Innovative displays with real products from our sponsors are set up to demonstrate to retailers how they can display, attract, and sell. 

Show and Sell Workshop

Experience live demonstrations and learn from experts in the Show and Sell Workshop. Engage in presentations that cover various industry-specific topics. Attend these interactive 30-minute sessions that promote learning, community and networking.

Cake Decorating Challenge

This three-day event showcases the artistry and talent from three contestants. They craft and decorate a variety of specialty cakes ranging in size, theme, and shape. Attendees can watch the decorators as they work and can vote for their favorite every day with the People’s Choice Awards. Interested in becoming a contestant for this year’s challenge?