Larry Levin — Executive Vice President, Consumer & Shopper Marketing, IRI

Larry Levin
Expert Neighborhood

Date: Monday, June 5, 2017
Time: 11:00 AM - 5:30 PM

Business Area: Products
Topic: Innovation

Larry Levin has spent his entire career in market research, leading engagements for many of the world’s largest manufacturers and retailers including Pepsi, Coke, Lexus, Porsche, Nissan, Infiniti, Starbucks, Audi, Microsoft, and Disney.

Levin spent the beginning of his career at Synovate, where he worked his way to executive director of International New Business Development and leader of two global conferences. Following his tenure at Synovate, he joined TNS and worked as the president of Client Services and Relations. In 2010, Levin joined IRI to lead its Survey Solutions group and ran its overall Consumer Insights business. He also led IRI’s Business Development – New Solutions until he was named executive vice president of Consumer & Shopper Marketing in 2016.

Levin has been the “spokesperson” with New Product Pacesetters since 2011. He presents Pacesetters with Susan Viamari at the annual IRI Summits and throughout the year at client engagements and industry events. He also has been a guest on Bloomberg Television’s Surveillance program and is quoted in numerous periodicals.

One-on-one meetings may be scheduled with Larry Levin in the Expert Neighborhood. Appointments can be booked at the show starting Saturday, June 3.

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