Steve Dragoo — President & Chief Experience Stager

Steve Dragoo
Expert Neighborhood

Date: Monday, June 5, 2017
Time: 11:00 AM - 5:30 PM

Business Area: People
Topic: Customer Engagement

One-on-one meetings may be scheduled with Steve Dragoo in the Expert Neighborhood. Appointments can be booked at the show starting Saturday, June 3.


Show and Sell Workshop

Date: Sunday, June 4, 2017
Time: 12:30 PM - 1:00 PM

Experiences that Engage

What do Baby Boomers, Gen-Xers, Millennials and Gen Z all have in common? They’re all hopping on the “Experience Bandwagon” and are more willing than ever to shell out money for experiences that enhance their lives (and their Social Network feeds) than for material things. Consumers now demand more than just good service and a great price if they are going to spend time in your brick-and-mortar store or department.

In today’s competitive market, distinctive experiences—ones that differentiate your operation from the guys down the street, or from the online, drugstore, and delivery food providers—will set you apart and help your Dairy, Deli and Bakery attract and keep these consumers in your stores.

Over the past two decades, Steve Dragoo and his team have worked to diagnose, design and stage distinctive experiences for clients across the Retail spectrum (specializing in fresh-food departments). Steve was awarded the Experience Management Award (EMA) presented by Joe Pine and Jim Gilmore, co-authors of The Experience Economy, honoring his work in the Supermarket Industry.
Steve will share practical, tactical tips for evaluating and staging experiences that will engage your audience—and increase your sales.

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IDDBA 17 | June 4-6, 2017 | Anaheim Convention Center | Anaheim, CA