expo show floor exhibitors attendees

IDDBA 20

May 31 – June 2 | Indianapolis
show and sell show graphic

What's in Store Live

Our interactive marketplace showcased innovative and aspirational merchandising. It was designed by a cross section of industry volunteers that ideated concepts that highlighted sponsored products to create representative bakery, cake, cheese and prepared foods cases.  This area inspired our attendees by keeping the food front and center while we made our What’s in Store trend reporting real and relevant for building basket size as well as elevating customer experience.

Industry trends were seen through the eyes of three different generations that are driving our industry. Attendees learned how to market, appeal, and understand these key consumers to grow your business.

2019 What’s in Store Live Recap
LauraGeneration X

Generational Trends: Grab and go, prepared foods, stock up shopper

I know what my family eats and needs. I just really want to get in and out.”

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DiegoMillennials

Generational Trends: Snacks, meal kits, ready to eat food

I never know exactly what I’m going to be eating for any meal; I decide when I get there.”

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LexiGeneration Z

Generational Trends: Sustainability, brand awareness, ‘real food’

I care about my food and I know what I am eating and consuming.”

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For more details on the What’s in Store Live concepts click here to see the complete list.